Friday, August 2, 2013


Newsletter sampling from www.greenbackers.com
 
 
From: Greenbackers
Sent: Friday, August 2, 2013 11:01 AM
To: Undisclosed-Recipient:;
Subject: Examining support at 1 with PLSB
 
 
 
Focus:
 
 
Greenbackers long term holding PLSB psychological support @ 1 catching our eye....
 
 
 
 
 
 
 
 
 
 
 
Beside this week, notice how it firmly held a buck back in mid/latter July
 
 
 
More recent headlines continue to reflect the fact that there’s no letup in the distribution deals......Also recall the sell side rec they received...
 
 

Headlines

 
Tobin had interesting input on that Buy rec:
 
 
$2.25 Target for Pulse Beverage (PLSB) from Investment Bank Northland Capital Markets
At NBT Equities Research, our job is to find, analyze and create awareness for high quality mid-to-late stage public venture capital companies for emerging growth investors like you. On Wall Street there IS virtually NO research available in this “emerging-to-emerged” company space of 3500+ companies—which is why we do what do every day.
Pulse Beverage (PLSB) is THE perfect example of how our “sponsored research” program works for our selected client companies. #1 We turn down 98 out of 100 companies that come to us seeking research coverage and investor awareness—in short they do not pass our stringent due diligence and business opportunity analysis regimen.
IF we do our job right, the companies we conclude have a MUCH better than average chance of turning from “emerging growth” ventures to “emerged growth” company will start to generate Wall Street coverage: THAT is the best sign we have done OUR job well and the faith we have placed in management to execute on their business plan and business model has worked.
With new coverage by Northland Capital Markets, Pulse Beverage has officially moved UP to what we called an “emerged” emerging growth company. “Emerged” in the sense that NBT is now not the only equities research on PLSB…they now have “sell-side” equities research from a Wall Street investment bank.
We anticipate many other NBT Equities Research portfolio companies will follow…but for now PLSB has made this transition and we ARE proud of the entire PLSB management.
The short version of NCM Research Report on PLSB: “PLSB sales, we estimate, are on track to grow from $2.3 million in 2012 to $5.3 million in 2013 and $21.9 million in 2014. Since the company is very early in its development, EPS are still slightly negative but should move toward breakeven next year and a small profit in 2014. Importantly, the company is nearly cash flow positive today and volume and growth are the primary determinants of valuation in the beverage industry, especially for niche players.
Valuation: “Our 12-month price target price of $2.25 is based on EV/Sales multiple of ~5x applied to our 2015 revenue estimate, discounted by 20%. This is consistent with takeout multiples for similarly positioned companies over the past few years.”
Bottom-line: Pulse Beverage is officially part of NBTER’s “emerged” emerging growth company portfolio…well done. With 100%+ upside for PLSB as more and more research sees their $20 million+ 2014 sales, we expect higher prices through our target period of 2015.
 
 
 
 
 
Keep reflecting on forecasts last spring regarding expecting sales to double in the next 30-45 days....
 
 
 
 
 
 
Earlier comments this summer on PLSB
 
Under 1
 
 
PLSB turnaround gaining traction....Remains probable back above 1......Recall story just to good comment with the numerous distribution deals lately including Walgreens, Safeway, Albertsons, etc....Back in May they mentioned that revenues were expected to double in next 30-45days....Should be realized at this point.... 
 
PLSB 11:54am EDT 0.935 0.07 +8.72% 58,383
 
 
Back in June we sent out this email on them regarding the growth...Although we missed our price projections, still remains a damm good story....
 
 
 
PLSB landing two distribution deals today.....We’re becoming amazed by the numerous deals they have landed in the last month/quarter alone....
PULSE(R) Lists With Nature's Best and Debuts in Key Southern California Market Marketwired09:00am EDT
 
 
 
Nature’s Best + Pulse Beverage = Perfect Partnership
By Tobin Smith | June 12, 2013, 3:35am GMT .
 
We have big news from the Pulse Beverage Company (“PLSB”) today as they create two new distribution networks. The first distribution network, Nature’s Best, is the largest privately owned wholesaler/distributor of health and natural food products in the United States. With a huge distribution network in the US and parts of Asia, Pulse’s functional drinks will no doubt gain popularity with the summer heat.
The second network, Gelson’s Markets, has by far the best and .....
Read More:
http://www.nbtequitiesresearch.com/report/natures-best-pulse-beverage-perfect-partnership
 
 
 
 
 
 
 
Bottom line:   Look from ramping from intermediate term basing as the distribution deals accelerate....Expect PLSB to retest it’s 52wk highs in 1.40 range into the summer....Then onward into the fall....
 
 
 
From: Greenbackers
Sent: Friday, June 7, 2013 1:59 AM
Subject: Discussion on PLSB.....Set to ramp?....We think so...
 
 
 
Focus:
 
 
PLSB some inching going on.....Recall back to back distribution deals...
 

 
 
We continue to reflect on the fact revenues are set to double in the next 30-45 days.....
 
Chart forThe Pulse Beverage Corporation (PLSB)
 
 
 
 
Taking a moment to re-examine recent corp financial results/projections......Recall major distribution deals with major outlets including Safeway and Walgreens as they highlighted within....
 
 
Q1-2013 Highlights:
Case sales during Q1-2013 for Cabana™ increased 169% quarter over quarter and 133% as compared to Q1-2012. Revenue during Q1-2013 for Cabana™ increased by 232% quarter over quarter and 115% as compared to Q1-2012.
Pulse's Q1-2013 net loss from operations was expected and was a result of costs associated with improvements made to its flagship product PULSE®, expanding its distribution system, costs associated with securing chain store listings, cost and shipping of samples of both products to distributors and chain store buyers. Pulse expects to be operationally cash flow positive by the end of Q2-2013. We expect Cabana™ to reach the annualized one million case threshold by the end of Q2-2013. This is a very meaningful accomplishment for Pulse as well-respected beverage publications generally report that it normally takes four to six years to reach corporate profitability and annualized one million case threshold for new beverage brands.
During Q1-2013 grocery and convenience store chain store listings for Cabana™ increased by 4,000 listings to more than 11,000. An additional 2,000 chain store listings have been secured for Cabana™ since March 31, 2013 to a total of 13,000. It generally takes four to five months between securing a listing and having product on the shelf for sale to consumers. Some of the more notable chains carrying, or committed to carrying, Cabana™ are: Safeway Inc. including Vons and all banners, Sobeys (Canada), Albertsons, Walgreens, Whole Foods (selected divisions), Kroger (selected divisions), Hy-Vee, Roundy's Supermarkets, Hannaford and Sprouts. Pulse is in the process of securing many more chain store listings for both PULSE® and Cabana™. Some of these will soon be carrying PULSE® as well.
Pulse has in excess of $4.5 million in working capital as at March 31, 2013 including cash of $3.8 million, as such, Pulse will likely not need additional capital to finance the growth of its operations for its PULSE® and Cabana™ products. Pulse has received several offers for additional financing but has turned the offers down as it doesn't require additional financing for the foreseeable future.
 
 
 
 
 
 
 
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