MIMV Bumping to .28
Keep an eye on...
Recall all the news been sending on them over the last qtr.
Sheds good light on yesterdays conference / their breakthroughtechnology and how they stand to benefit with MSFT alliance....
Althought article a non-event to the price, monitoring the double bounce off of lower .30s pattern forming following runup to .51 recently.....
Mimvi, Inc. (MIMV)
-OTC Markets
0.34 0.01(1.45%) 1:29PM EST
Disclosure: I am long MIMV.OB.
I became interested in Mimvi (MIMV.OB) as the only publicly traded, pure-play mobile app search and recommendation company several months ago. Since then it has signed a partnership and investment agreement with Microsoft and a partnership deal with Entrepreneur Media. Mimvi set another milestone earlier this week, at NASDAQ MarketSite in Times Square, when it announced that it will release a series of what it termed, "Flagship" Mobile Discovery Apps. In particular, it announced that it had developed a native Search and Recommendation app for Microsoft's Windows Phone 8. Mimvi's discovery app will be available exclusively on Windows Phone 8 for 30 days after which, it will also be available on iOS and Android.
After the announcement and Q+A session, I had the opportunity to interview Mimvi's CEO Michael Poutre and CVO/Founder Kasian Franks by telephone as I was unable to be in NYC for this event. Mimvi believes the release of its app discovery engine is of great significance not only to the company itself, but also to its partnership with Microsoft. As Kasian Franks put it, "this will enable Microsoft users to find apps in a different way - through the process of app discovery." Franks described how Mimvi's engine indexes apps with unique, cognitive systems that provide for a much better search and discovery experience. "We are in the business of breakthroughs," said Franks, "the algorithms have been developed from the ground up and we have patents in process." Having these search and recommendation patents in place will be critical for Mimvi, as the Vringo (VRNG) v. Google case so clearly demonstrates.
Mimvi's core technology, the cognitive intelligence of its search, recommendation and discovery engine, should also prove to be highly valuable. "We understand the relevance of apps to you," added Michael Poutre, "relevancy is key, that is what we will bring to the marketplace." Poutre said Mimvi plans on generating revenue from its discovery engine initially through sponsored search results, although it is developing other models as well. Poutre pointed out the mobile advertising space is moving from a "push to pull mentality," where the targeted "pull" or relevance of advertising becomes vital.
Mimvi has core technology in this area and Poutre sees several revenue streams in the future, including In-App transactions with partner developers and its MimviLink product. At the press conference, Mimvi's Chief Revenue Officer Eric Rice said of In-App transactions: "Make no mistake, that is the future and that is where we are headed, by capturing as many in-app transactions and partnering with as many good development teams and groups such as Entrepreneur Media."
If In-App transactions are the very near future, then sponsored search and other forms of mobile ads are the present. And while Google is the current leader in mobile ad revenue, Millennial Media (MM) also holds great promise in this exploding sector. It delivers a wide array of solutions and has helped bring more than 45 billion ads to mobile users. Millennial features ads on more than 30,000 apps and works with 75 of the top 100 advertisers ranked by Ad Age. Yahoo's (YHOO) CEO Marissa Mayer's recent announcement that she would transform the company into a mobile-first enterprise opened speculation that it might acquire Millennial.
Getting back to Mimvi, Franks went on to point out that with the release of Windows 8, Mimvi's discovery engine will ultimately allow users to search for, and run, mobile apps on the 400 million or so PCs running Windows out there. This is obviously a huge boon for developers and Poutre suggested that mobile developers are now starting to move towards Microsoft as they realize this potentially massive audience. Poutre added that Microsoft is very pleased that Mimvi is bringing whole families of apps to the Microsoft platform with deals like the one it recently signed with Entrepreneur Media.
When I asked Poutre why the market didn't respond well to the announcement on Tuesday, he pointed out that Mimvi trades on the OTC markets and speculators might have been expecting a huge announcement such as an acquisition. There were some 2 million shares traded on Tuesday, 3x normal, so while there were definitely some short term profits being made, overall awareness of the company is growing. "But," Poutre indicated, "we are not in it for speculators, we are in it for investors who realize we represent value." Mimvi's approach as a technology company stands in stark contrast to a concern like TagLikeMe (TAGG.OB) which offers no true technology and thus is rife with the type of speculation that recently saw its stock jump to $.40 and then back to $.09 within a week.
Poutre went on to say "we are here to let the world know that the company has been restructured and recapitalized and we're here after a pretty remarkable turn of events." He pointed out that Mimvi didn't go the VC route like competitors Quixey and is most proud of the fact that it is executing a vision. "No one else in our space is doing what we are doing right now. Quixey is blowing through money with no idea how they are going to make money. The executive team at Mimvi is taking the opposite route," he said. At the press conference, Kevin Conner, Mimvi's CFO pointed out that in the past year Mimvi has raised a little more than $2.3 million in equity and cleaned up its balance sheet. "We are in a capital raise right now," he said,"that is going to be quite valuable to our current and future shareholders. Our goal is to grow the business and uplist to the Nasdaq as soon as we can."
Conclusion
As I indicated earlier, as a result of the promising core technology in its discovery engine, its partnerships and the discipline of its management team to locate revenue streams, I believe Mimvi is a good value. Likewise, I consider Microsoft a good value at its current price. I believe Microsoft will gain considerably from its relationship with Mimvi, not only by enabling it to provide WP 8 users with a superior discovery engine but also through the number of developers - such as Entrepreneur Media - that it will bring to the Windows 8 platform.
Regarding MIMV, Being told: BIG news conference on 27th at the Nasdaq Market site in NYC (as we reported last week) ....unfolding the entire Microsoft integration of Mimvi App Search and Advertising Network plan with Entrepreneur Media as the initial example of how Mimvia and MSFT will work together...
Debate back to upper .40s where it ran to last week recall following a very bullish outlook on 10q rpt....
Mimvi, Inc. (MIMV)
-OTC Markets
0.47 ![Up]()
0.0520(12.44%) 3:59PM EST
MIMVI, Inc. Announces Media and Investor Conference at NASDAQ MarketSite, Times Square
Mobile app search company invites media, analysts, and investors to NASDAQ MarketSite, Times Square, NYC: Tuesday, November 27, 2012, 1:00pm EST
SUNNYVALE, Calif., Nov. 20, 2012 /PRNewswire/ -- MIMVI, Inc. (MIMV) ("MIMVI" or the "Company"), a pure-play search and recommendation technology company based in Sunnyvale, CA, today announced that its management team will present live at the NASDAQ MarketSite in Times Square, New York City.
When: November, 27th, 1:00 pm EST
Where: NASDAQ MarketSite, 4 Times Square, New York City (43rd and Broadway)
RSVP required for building security: (206) 369-7050, info@muncmedia.com
MIMVI, Inc. executives will be available for media and analyst interviews following presentation. Please call (646) 401-1186 to schedule.
10q excerpt:
Recent Developments Mimvi has initiated several development, marketing and engineering efforts with Microsoft Corp. that we expect will combine Mimvi's proprietary search and discovery technology with Microsoft's Azure Cloud platform, Windows 8 and Windows Phone 8 product lines - including Microsoft Surface tablets and other devices. The first of these initiatives is the development of "Mimvi Mobile App Search" for Windows Phone 8, a mobile app that enables Microsoft consumers to search, discover and receive recommendations for mobile apps, mobile content, and mobile products. In addition, Microsoft and Mimvi are jointly promoting the Microsoft Azure Cloud Platform in hosting and delivery services for mobile apps. Below are screenshots of Mimvi Mobile App Search which the Company expects to release in late November. Mimvi is also working with other groups within Microsoft to develop search, discovery, recommendation and social media technologies for applications on a wider range of Microsoft products and platforms. This collaboration we believe will help other developers migrate their solutions to the Microsoft Phone 8 and Windows Azure platforms opening up their applications to run on over 400 million Microsoft desktops and tablets worldwide.
Other recent pr of significance we also forwarded:
Disclosure: I am long MIMV.OB.
All has been quiet on the PR front since Mimvi (MIMV.OB) announced that Microsoft (MSFT) had partnered and invested in the pure play app search and recommendation company at the end of September. That was until earlier today, when Mimvi announced it has signed an agreement with Entrepreneur Media (the publisher of Entrepreneur Magazine and Entrepreneur.com) to develop Windows Phone 8 Mobile and Windows 8 Surface apps in conjunction with Microsoft for Entrepreneur Media and the long list of companies that it works with. The press release states that the two companies will work "the full support of Microsoft" to launch a crowdfunding platform for the mobile developer within the entrepreneur community. The press release goes on to state that the "platform will help bring much needed exposure and resources to the developer community including crowd sourced funding, high profile media exposure, professional marketing, mobile search technologies and business development strategies among other benefits."
In particular, the agreement calls for Mimvi, a search and recommendation technology company that specializes in mobile app discovery solutions, to work closely with Microsoft to develop mobile apps and to provide mobile app search and recommendation services for the companies that work with Entrepreneur Media. Mimvi and Entrepreneur will release more details of the app developer offering on November 20, 2012. In addition to developing mobile apps and providing search and recommendation tools for the Windows Phone 8 Mobile and Windows 8 Surface platforms, it appears that Mimvi and Entrepreneur Media will explore ways to utllize Microsoft's Windows Azure Cloud Services as part of the deal.
The arrangement between Entrepreneur Media, Mimvi and Microsoft should have numerous benefits for both mobile app developers and companies seeking mobile apps. For instance, the partnership should enable greater exposure and credibility, wider distribution and social media reach and influence for apps and their developers. This should be a win for all concerned - the app developers, their clients, Mimvi, Entrepreneur Media and ultimately Microsoft as it will end up with more high quality and reputable apps on its mobile platforms.
Entrepreneur Magazine and its online version should become forums for publicizing the new apps - including feature stories and team profiles as well as outlining the app development opportunities available to the magazine's readership. Likewise Entrepreneur Media should find and gather advertiser interests in certain apps for white label opportunities and explore using the Mimvi technologies on their own apps and platform.
Meanwhile, as well as building new apps, Mimvi will likely look through the market to find new app developers with apps close to or ready for market. In addition it will install Mimvi Technologies (search, recommendation, MimviLink) into all apps for revenue generation and optimum performance. Eric Rice, Chief of Revenue at Mimvi, is now responsible for revenue generation. Mimvi will also provide a Countdown App for all apps on the market for crowdfunding to generate a user base pre-launch.
This agreement augurs well for all three parties - Mimvi, Microsoft and Entrepreneur Media. I would expect that many successful apps will be fostered through the arrangement and it to be a boon to Microsoft's endeavors to deliver not some much quantity of apps, but quality of apps to its Windows 8 Mobile and Windows 8 Surface platforms. I see this a great deal for Mimvi and Microsoft and consider them both strong buys as a result.
Notice has some momentum starting to develop following basing from Sept runup.
...
Recalla newsletter sent back on Nov 17 on MIMV:
Seeing some accumulation signs
No news we can locate, although recall likely to see news forthcoming
Mimvi, Inc. (MIMV)
-OTC Markets
0.38 ![Up]()
0.02(6.84%) 12:23PM EST
| Day's Range: | 0.34 - 0.41 |
|---|---|
| 52wk Range: | 0.04 - 0.72 |
| Volume: | 1,460,026 |
| Avg Vol (3m): | 547,543 |
| Market Cap: | 19.11M |
Comments from a newsletter we sent recently on MIMV:
Copy of email sent earlier in week:
Focus stock: MIMV otc Mimvi, Inc.
We continue to anticipate/expect an upcoming pr/news release regarding MSFT expanding their relationship with MIMV.....AND we are actually considering adding to our MIMV position that we started last week @ .38.
A colleague of ours commenting today: Once they get on the Azure platform we expect to get pretty strong endorsement by MFST for MIMV…
Ever since MSFT deal back in Sept, we have grown increasing intrigued, not to mention increasing smarter with what's going on in the mobile app search engine sector.
...Currently want to re-examine the details from a earlier NBT report on them......Although biased, this highly informative report really sheds good light on the search engine situation going on with the giants and how MMV stands to gain.....Prior to, we didn't have much of a clue on on the evolving 'Mobile App' integration....
Mimvi Update: To Microsoft And Beyond!
By Tobin Smith |
While the exact terms of the deal won’t be disclosed until 8k’s are filed on the contract, the big idea here is that Mimvi will license its search engine tech to MSFT and will develop tools for searching for mobile apps and data stored on the cloud utilizing Microsoft's Windows Azure platform.
It is also clear that Mimvi will closely work with Microsoft's Bing team to combine mobile app search with general web search. The HOLY GRAIL for users is a one-stop shop for all searches where mobile app search results are offered next to general web search results.
Windows 8 now promises to make it easy for developers to build mobile apps that run on the desktop. This partnership with Mimvi should allow Microsoft to enable users to easily find mobile apps that run on the desktop too… a big deal for PC/Laptop centric Microsoft.
As noted in a good Seeking Alpha post, “perhaps most interestingly, the relationship should give Microsoft the technical means to enhance its relationships with both Yahoo (YHOO) and Facebook (FB). Mimvi's mobile search technology should greatly improve the integration between search and social that the relationship between Microsoft and Facebook is founded upon.”
Agreed…and ALL this at a time when Google is hankering to replace Bing on Yahoo…hmmm. Once again Google’s Chairman Eric Schmidt’s investment in Quixey is a strategic no-no…ANY hint of Google makes Quixey TOXIC to Microsoft/Amazon/Apple/Facebook…Mimvi is the only non-toxic mobile app search technology left.
Net-net
Microsoft is unlikely to have made this investment without having a good, long look under the hood of Mimvi's technology and the likelihood that Mimvi is acquired by Microsoft or another suitor is an order of magnitude greater with this deal.
We will get the WHOLE story from Kasian Franks in an interview we will publish next week.
Again…our target for MIMV is now $2 for a strategic take out by Microsoft/Amazon/Samsung or Facebook. Mimvi is the last mobile search engine technology company standing in bitter zero-sum battle of Consumer Technology Giants:
Google/Apple/Microsoft/Amazon/Samsung/Facebook to get mobile app search right.
Google/Apple/Microsoft/Amazon/Samsung/Facebook to get mobile app search right.
Remember EVERYTHING that is media is going to be an “app”—TV shows, movies, videos, songs, articles, magazines, books etc. The REAL game at play here is NOT finding the next rocket dodging game to play---it’s to be able to find the exact right media app on whatever screen you are on in real-time. THAT is the Mimvi solution…that is where the real value is.
Stay long…buy the retracement IF we get one.
Disclosure: NBT Communications owns one million MIMIV shares from past investor marketing engagements.
Also re-examing a more recent article from unbiased Seeking Alpha......Notice that this author had a chance to speak with MIMV management...
5 Mobile Stocks Ready To Move Higher
Disclosure: I have no positions in any stocks mentioned, but may initiate a long position in MM, MIMV.OB, VRNG, ZNGA over the next 72 hours. I may also initiate a position in TAGG.OB
Millennial Media (MM) - Millennial Media, Inc. provides mobile advertising solutions worldwide. It operates MYDAS, a mobile advertising technology platform for developers and advertisers. The company provides tools and services to developers that allow their apps to display banner ads, interactive rich media ads, and video ads through its platform. The company's solutions for developers include software development kits that allows apps to receive rich media, banner displays, and video adds; mediation tools, which allow developers to allocate ad requests among various advertising campaign sources; and data and analytics that comprise comprehensive ad revenue generation reports for their apps across various mobile operating systems. It also enables advertisers to gain insights into the performance of their ad campaigns and to manage their campaigns. Companies like Millennial Media are seeing their shares move up on the recent success of Facebook's entry into the mobile advertising area. Yahoo's (YHOO) new transformation into a mobile-first company led by their new CEO Marissa Mayer has opened up a new opportunity for Millennial Media related to being a possible acquisition candidate, not only for Yahoo but Microsoft (MSFT) and others.
Mimvi (MIMV.OB) - Mimvi, Inc. is a new kind of mobile app search, content and product discovery company designed for Windows 8, Apple's iOS and Google's (GOOG) Android platform. Attached to Mimvi is one of the largest rocket boosters a company can have as it comes in the form of attracting the attention of Microsoft, among others, along with a recent partnership with Microsoft including investment. I had a chance to speak to some of the management team at Mimvi about their plans with Microsoft's new cloud, mobile and search initiatives, which are large and aggressive. These initiatives include establishing what they are calling a "basecamp" on the Windows Azure Cloud platform to service internal Microsoft groups and other Microsoft partners. Some of the other initiatives include combining Mimvi's mobile app search results with Bing search results. This is significant as Microsoft's Bing also powers Yahoo and Facebook. Mimvi will also be working closely with Microsoft's Windows 8 mobile engineers to develop several search, discovery, recommendation and social related mobile apps for Surface tablets. There is a large hidden opportunity here as Microsoft plans to enable its Windows 8 mobile apps to also run on the 400 million desktops and tablets that Microsoft controls around the world. A consumer audience like this is bigger than Apple and Google combined. With the support of several internal groups in Microsoft, the largest software company in the world, and having the inside track and access to Microsoft's vast resources and partners, the revenue, distribution and marketing opportunities are fast-tracked for Mimvi and are just about infinite. Mimvi is working on other large partnerships as well. These rocket launchers attached to Mimvi are certainly aimed toward an uplisting to NASDAQ, and similar to Millenial Media, a potential target for acquisition by multiple players, making Mimvi an early target for early investors.........
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